Starbucks Coffee Supply Chain
As a company that buys three percent of the world s coffee sourced from more than 400 000 farmers in 30 countries starbucks understands our future is inextricably tied to the future of farmers and their families.
Starbucks coffee supply chain. But for starbucks efficiency and sustainability are the two key chromosomes that form the dna of the company as we know it today. Starbucks has more than 21 000 stores internationally which includes starbucks coffee teavana seattle s best coffee and evolution fresh retail locations. Now starbucks uses a vertically integrated supply chain meaning that the company is involved in each step of its supply chain process. They achieve this by requiring all growers to meet their coffee and farmer equity c a f e standards and coffee sourcing guidelines covering quality economic accountability and transparency social responsibility and environmental leadership.
Secondly it would reduce cost while improving service levels. Starbucks operates in 65 countries either in the form of direct stores operated by the company or as licensed stores. Let s take a closer look at how starbucks supply chain works from bean to cup. True to its open source philosophy starbucks plans to share what it learns openly.
This global resource span is a great way for starbucks to expand the company and reach more countries than ever before. During the following two years starbucks reduced the supply chain cost by half a billion dollars. If your starbucks rewards visa credit card account is closed for any reason your stars will expire six 6 months after the calendar month in which that account was closed. The use of a vertically integrated system means that starbucks works directly with its nearly 300 000 worldwide coffee growers.
With over 15 000 stores globally spanning 50 countries starbucks has massive potential for procurement waste and inefficiency as it builds a sustainable supply chain. In deploying a comprehensive strategy starbucks is improving the resilience of our supply chain and ensuring the long term supply of high quality coffees as well as building stronger enduring farming communities for generations to come. Under the starbucks rewards program stars earned do not expire as long as your starbucks rewards visa credit card account is open. Starbucks uses a vertically integrated supply chain which means that the company is involved in every step of its supply chain process all the way from the coffee bean to the cup of coffee sold to consumers.
They sit at the foundation of its modern business model. Coco beans can come from one country while milk could come from an entirely different country hundreds of miles away. The starbucks supply chain transformation as cooke recounted gibbons and his team then created a three step supply chain transformation plan. Starbucks famed supply chain has also supported the brand s goal of selling only ethically sourced fair trade coffee.